The Whole30 program was officially launched in 2009 when co-founder Melissa Hartwig shared the details of a 30-day dietary experiment she and her co-founder had recently completed on her personal training blog. Since then, the Whole30 community has grown by millions of fans and followers, and has expanded to include four New York Times best-selling books. The Whole30 websites currently serves 2 million unique visitors a month, with readers checking in from more than 100 different countries, and has a combined social media base of more than 2 million fans and followers.
Melissa Hartwig is a Certified Sports Nutritionist who specializes in helping people change their relationship with food and create life-long, healthy habits. She is the co-creator of the original Whole30 program, a four-time New York Times bestselling author (It Starts With Food, The Whole30, Food Freedom Forever, and The Whole30 Cookbook). She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, Details, Shape, Outside, and SELF, and ranked #27 on Greatists Top 100 Most Influential People in Health and Fitness in 2017. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship.
Melissa enjoys kettlebell training, yoga, hiking, solo traveling, and riding her motorcycle. She lives in Salt Lake City, UT.